Who we are
Paramount Cars Stoke, Unit 11, Hulton Street, Stoke-on-Trent, ST1 6AU. You can reach us on 01782 966059 or sales@paramountcarsstoke.co.uk.
What we collect
When you send an enquiry through this website we collect the name, phone number, email address and message you give us, plus which vehicle or service the enquiry relates to. We do not ask for payment details through this website.
Why we use it
Solely to respond to your enquiry, arrange a viewing or test drive, provide a valuation, or progress a purchase or import you have asked us about. The lawful basis is our legitimate interest in responding to people who contact us, and where relevant, taking steps at your request before entering a contract.
Who we share it with
We do not sell your data. We may share the minimum necessary with a finance provider if you ask us to explore finance, or with a shipping or registration agent if you ask us to import a vehicle. Our website hosting provider processes data on our behalf.
How long we keep it
Enquiry records are kept for up to 24 months, or longer where we have a legal or accounting reason to retain purchase records.
Your rights
You can ask us for a copy of the information we hold about you, ask us to correct it, or ask us to delete it. Contact us using the details above. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.
Cookies
This site uses a single session cookie to keep enquiry forms secure against cross-site request forgery and to prevent duplicate submissions. It expires when you close your browser and is not used for advertising or tracking.
Visitor statistics
We count visits to this website so we know which pages and vehicles people look at. This uses no cookies and no third-party analytics. We record the page, the website that referred you, the type of device and the time. Your IP address is not stored: it is combined with your browser type and a code that changes every day, and only that one-way result is kept, so visits can be counted for a day but not linked across days. Statistics are deleted after about 13 months.